A conversion rate is the number of customers that decide to buy you products compared to the number of visitors to your e-commerce website. It is one of the most important indicators of how your business is doing currently and as such it needs to be followed constantly. There are many e-commerce solutions available to help your business improve the conversion rate, but a few have been more used than others because of the better results they give.
Your e-commerce website’s landing page is the first things your customers come in touch with. The design and content of it play a big role in how your sales will do in the future and what kind of impression you will leave in people’s eyes. As one of the key factors that determine the position of a business on the online market, many online business owners pay a great amount of money to get their e-commerce website designed and built professionally in order to get more and more customers on it.
The main e-commerce tips that I can give you is to have a website that is easy to navigate through and that has a unique and fun content. If the landing page on your e-commerce website is simple and clear, then customers will guess that the whole buying process is simplified and easy to make. If they type in your website URL and the first thing they see is a mess and a bunch of things thrown, they will most probably close it and if this happens, it will eventually be detrimental to your store.
A good e-commerce marketing strategy will bring a lot of traffic to your website, so if you have some promotion going on or a coupon giveaway, place it on the landing page to make sure your clients notice it and know about it. There is no use of discounting a product or giving coupons if no one gets them.
Another thing you can do is organize your products by category. It will make it easier for the customers to find what they are looking for and with it make the whole process of buying faster.
It’s not enough just to set up your website and place a few products on it. You have to keep maintaining it and updating it with new products. In this fast-paced online market, the customers’ needs and wishes change by the minute, and what they liked today doesn’t mean they will like it tomorrow. That’s why keeping up with everything that is happening on the market today is challenging and requires investing a lot of your time, but by getting a good landing page that will appeal to your audience can get you more clients and improve your position on the market.
— JetRuby (@jetrubyagency) 29 de mayo de 2017